Defining characteristics of the application approach for 2023

The application landscape is constantly evolving and changing, and so are the expectations and demands of the users. In order to stay competitive and relevant in the market, businesses need to adopt an effective and agile application strategy that can deliver value, innovation and customer satisfaction. In this blog post, we will discuss some of the must-haves of the application strategy in 2023, based on the current trends and predictions. 

  1. Cloud-native applications: Cloud-native applications are designed and developed to run on cloud platforms, leveraging the benefits of scalability, resilience, automation and integration. Cloud-native applications can adapt to changing business needs and customer preferences faster and more efficiently than traditional applications. They can also reduce costs and risks by using cloud services and tools. According to a report by Gartner, by 2023, more than 70% of enterprise applications will be cloud-native.


  1. Low-code/no-code development: Low-code/no-code development is a way of creating applications without writing much or any code, using graphical user interfaces, drag-and-drop components and pre-built templates. Low-code/no-code development can enable faster and easier application delivery, especially for non-technical users and citizen developers. It can also improve productivity, collaboration and innovation within the organization. According to a report by Forrester, the low-code/no-code market will grow from $13.2 billion in 2020 to $45.5 billion in 2025.


  1. Artificial intelligence and machine learning: Artificial intelligence (AI) and machine learning (ML) are technologies that enable applications to learn from data and perform tasks that normally require human intelligence, such as natural language processing, computer vision, speech recognition and recommendation systems. AI and ML can enhance the functionality, performance and user experience of applications, as well as provide insights and predictions that can support decision making and business outcomes. According to a report by IDC, the global spending on AI will reach $110 billion in 2024.


  1. Edge computing: Edge computing is a way of processing data closer to the source or the user, rather than in centralized servers or clouds. Edge computing can improve the speed, latency, bandwidth and security of data transmission and processing, especially for applications that involve real-time or sensitive data, such as IoT devices, autonomous vehicles, smart cities and healthcare. According to a report by Grand View Research, the global edge computing market size will reach $43.4 billion by 2027.


  1. User-centric design: User-centric design is a process of creating applications that focus on the needs, preferences and expectations of the users, rather than the features or functions of the technology. User-centric design can improve the usability, accessibility and satisfaction of applications, as well as increase user engagement and loyalty. User-centric design involves research, testing and feedback from the users throughout the application development lifecycle. According to a report by McKinsey, companies that excel at user-centric design can generate up to 15% more revenue than their competitors.



These are some of the must-haves of the application strategy in 2023 that can help businesses create applications that are relevant, valuable and competitive in the market. By adopting these practices and technologies, businesses can enhance their application capabilities and deliver better results for their customers and stakeholders. 

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