Services / Inbound Marketing
Why Inbound Marketing?
Companies have depended on conventional outbound marketing strategies to generate leads for many years. Outbound marketing, also known as interruption-based marketing, focuses on contacting prospects using strategies including trade exhibitions, direct mail, telemarketing, and email marketing to determine whether they are interested in a good or service. Outbound marketing, however, has lost effectiveness as prospects are bombarded with unsolicited messages and have more control over the information they consume.
Nowadays, internet searches for b2b goods and services account for almost 80% of all searches. This means that businesses need to optimize their online presence and visibility to attract and retain customers. A professional website, a strong social media strategy, and a clear value proposition are some of the key elements of a successful b2b marketing plan.
In contrast, inbound marketing is a strategy that attracts prospects by creating valuable content and experiences tailored to their needs and preferences. Inbound marketing leverages channels such as blogs, social media, podcasts, webinars, and ebooks to educate and engage prospects and build trust and credibility. Inbound marketing is more cost-effective, measurable, and sustainable than outbound marketing, as it generates higher quality leads and nurtures them through the buyer’s journey.